Music Video : How to Make a Viral Cover Song for YouTube
by Dibakar Bala
Do you think that making Cover Song Music Video is an Old Strategy which doesn’t work anymore? Well, maybe you’re correct if you’re doing it in the conventional way.
In this article I’m going to teach you about how you can make Cover songs which will have the potential to go Viral. Additionally, the techniques I’m going to share will also help you to avoid any Copyright infringement for your YouTube channel.
#1 :- Put your Efforts in the right Direction
The most tricky part of the whole Cover Song making process is to pick the “correct” song. This becomes crucial specifically when you have a brand new channel with only a handful of subscribers. Only thing which can help you grow your channel in the initial days are Views. More Views will mean More Subscribers. And to get more views you should make Covers of songs which are Trending.
Process to find a Trending song :-
Step 1 :- Look at the Billboard Music Top Chart ( or/and any other popular Music Ranking Website or App )
Step 2 :- Pick all the songs which was released at least 7 days ago and at most 14 days ago.
Step 3 :- Now, pick the song with the highest ranking among all the songs you’ve found in the previous step.
Hurray! Now you have selected your Song and you’re going to put your efforts in the right direction.
#2 :- Make it seem totally different
Our target is to be visible in the Search and the Recommendation section when someone searches for the Song. Let’s assume that you have made a cover song which now even shows up in the search results and the recommendation section. But, are you sure that it’ll convert viewers into subscribers ?
To maximize the viewer to subscriber conversion rate in today’s crowd on YouTube, one must stand out from the rest.
Here’s few examples :-
1. Change the Tempo of the Song. Make it faster or slower than the original. Although don’t make it too slow that it’ll seem as if you’re dragging the song for no reason. It should add to the beauty of your Music.
2. Write some new lyrics or even change certain sections of the song to put in some Rap if necessary.
BONUS :- If you follow this step, most certainly you’ll never land any Copyright Claims. For Musicians, a small window of escape from legal Problems related to cover songs is to make it Unique enough so that it can be dealt under Creativity.
#3 :- Change the Song’s Instrumentation
For example, if the original song is heavily produced. Maybe, you should simply make an Acoustic Version. Or even an Acapella version of it if you’ve the talent. Be brave, don’t be scared to have your own opinion. When it comes to music, nobody is incorrect as long as the Audience loves it.
#4 :- The “Pink Cow” theory
Imagine you’re walking on a road near to the grazing field with lots of cows. But suddenly you spot a Pink Cow among all those other cows that were grazing. Will you stop to investigate more about it? Or will you keep on walking ?
If you’re a Normal Human Being, you would stop to observe the Pink Cow. And your Cover Song must be an Identical Version of the song among all the normal Cover Songs that looks just like any other Cover Song.
Find something that’s unique about you, everybody has something unique. That’s exactly why we all are so different from each other.
Maybe, it is your Accent, your Hairstyle or even your Genre of Music which is long forgotten.
#5 :- First 5 Seconds
Yeah, the same old suggestions that you might have been hearing for Years on YouTube. But the basics of getting attention from your Audience had always remained the same.
First 5 Seconds of any Music Video, be it on YouTube or wherever, is most Crucial. So, make sure to put the best part of your song at the start of your performance.
#6 :- Hook Your Viewers
A short preview of the best part of your Cover Song in advance can really help to Hook your viewers to watch the Music Video till the end. Generating a good amount of Watch Time in your Videos will trigger the Viral Alarm at YouTube.
#7 :- Human First, Musician Next
I heard this advice from Peter Hollers few days back and I’m going to pass it onto you. You might get Viewers or even Subscribers on YouTube. But to create a raving fanbase, you have to impress your fans by showing out your personality outside your Music Video. Most people will decide to become a Fan only after knowing about your personal lifestyle.
The moment you’re able to create that bond when your Audience really feels as if he/she is hanging out with you in your drawing room through your Videos, you’re only a Step away from being the next Music Sensation. Mark my Words.
#8 :- Have a Distinct Look
If you can establish some type of artistic look. For example, you might dress up in Clothes that looks similar to the place from where the genre of the particular music was originated. Even when you’re covering somebody else’s song, you can mimic the look of that artist a bit to hook your Audience for the video.
It’ll give people a feel that you’re your own artist even though actually you’re just covering someone else’s song.
#9 :- Try to Tell a Story
This might sound like an advanced step. But if you can craft a story around your next Cover Song video, this will help you so much to make a Music video that will not just be all about you singing the song but also a story which is complete in itself and can be enjoyed by your subscribers even though they don’t extremely love your Music ( or crazy about it ).
#10 :- Look Professional
The only way to Look Professional is to be more Professional. Sorry, no shortcuts to Success indeed. Be professional about how you’re going to shoot the music video, prepare for the day of publishing the video, and post promotion procedure.
Read books on Topics that has nothing to do with Music. Books about Digital Marketing, Video Editing and MakeUp, etc. Trust me, my personal experience says that a person with 1 extraordinary Talent is equally comparable to a person with 100 Average Quality Talent.
” If you’re not Extraordinary, be Exceptional “
June 18, 2018
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